Four Fundamentals. Six Values. Countless Stories.

Amway’s founders – Rich DeVos and Jay Van Andel – always wanted to own a business and they started Amway to help others who had the same goal. They believed that owning a business was a gateway to building a better life. They created Amway around core principles that still guide us today. We look forward to sharing more on our Founders Fundamentals & Values with you, and we encourage you to share your stories with us around how you live them!

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Freedom

Family

Hope

Reward

Personal Worth

Partnership

We're rolling out a new value each week. Check back for this one soon!

Integrity

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Achievement

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Personal Responsibility

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Free Enterprise

We're rolling out a new value each week. Check back for this one soon!

Share your story

We would love to hear from you! Please share your own perspective with us and we will work to get it posted to the site for others to see.

Share your Story